The greater danger for most of us is not that our aim is too high and we miss it. But that it is too low and we reach it.
Michelangelo
In the beginner's mind there are many possibilities, in the expert's mind there are few.
The greater danger for most of us is not that our aim is too high and we miss it. But that it is too low and we reach it.
Michelangelo
The “ocean” refers to the market or industry. “Blue oceans” are untapped and uncontested markets, which provide little or no competition for anyone who would dive in, since the markets are not crowded. A “red ocean”, on the other hand, refers to a saturated market where there is fierce competition, already crowded with people (companies) providing the same type of services or producing the same kind of goods.
Their idea is to do something different from everyone else, producing something that no one has yet seen, thereby creating a “blue ocean”. An essential concept is that the innovation (in product, service, or delivery) must raise and create value for the market, while simultaneously reducing or eliminating features or services that are less valued by the current or future market.
More info: http://www.blueoceanstrategy.com/downloads/bos_web.pdf
After watching The Bourne Ultimatum‘s use of the code BLACKBRIAR on ECHELON, I looked up the following CIA cryptonyms.
Operations and Projects
APPLE
ARTICHOKE: Anti-interrogation project. Precursor to MKULTRA.
AQUATONE: Lockheed U-2 Spy Plane Project
BIRCH
BLUEBIRD: mind control program
CHALICE: Lockheed U-2 Spy Plane Project
CHATTER
CHERRY: Covert assassination / destabilization operation during Vietnam war, targeting Prince (later King) Norodom Sihanouk and the government of Cambodia. Disbanded.
CONDOR: 1970s CIA interference in Latin American governments, some allege in the coup and assassination of Salvador Allende in Chile
CORONA: Satellite photo system.
DBACHILLES: 1995 effort to support a military coup in Iraq. [1]
ECHELON: worldwide signals intelligence and analysis network run by the UKUSA Community.
FIR
GUSTO: Project to design a follow-on to the Lockheed U-2 Spy Plane
HTAUTOMAT: Photointerpretation center established for the Lockheed U-2 Spy Plane Project
HTLINGUAL: Mail interception operation.
IDIOM: Initial work by Convair on a follow-on to the Lockheed U-2 Spy Plane. Later moved into GUSTO.
IAFEATURE: Operation to support UNITA and FNLA during the Angolan civil war.
KEMPSTER: Project to reduce the radar cross section (RCS) of the inlets of the Lockheed A-12 Spy Plane
LEMON
LINCOLN: Ongoing operation involving Basque separatist group ETA
LPMEDLEY: Surveillance of telegraphic information exiting or entering the United States
MHCHAOS: Surveillance of antiwar activists during the Vietnam War
MKDELTA: Stockpiling of lethal biological and chemical agents, subsequently became MKNAOMI
MKNAOMI: Stockpiling of lethal biological and chemical agents, successor to MKDELTA
MKULTRA: Mind control research. MKULTRA means MK (code for scientific projects) and ULTRA (top classification reference, re: ULTRA code breaking in WWII. Renamed MKSEARCH in 1964
MKSEARCH: MKULTRA after 1964, mind control research
MKOFTEN: Testing effects of biological and chemical agents, part of MKSEARCH
OAK: Operation to assassinate suspected South Vietnamese collaborators during Vietnam war
OXCART: Lockheed A-12 Spy Plane Project
PAPERCLIP: US recruiting of German scientists after the Second World War
PHOENIX: Vietnam covert intelligence/assassination operation.
PINE
PBFORTUNE: CIA project to supply forces opposed to Guatemala’s President Arbenz with weapons, supplies, and funding; predecessor to PBSUCCESS.
PBHISTORY: Central Intelligence Agency project to gather and analyze documents from the Arbenz government in Guatemala that would incriminate Arbenz as a Communist.
PBSUCCESS: (Also PBS) Central Intelligence Agency covert operation to overthrow the Arbenz government in Guatemala.
RAINBOW: Project to reduce the radar cross section (RCS) of the Lockheed U-2 Spy Plane
SHERWOOD: CIA radio broadcast program in Nicaragua begun on May 1, 1954.
THERMOS: Unclassified codeword used in lieu of RAINBOW
TPAJAX: Joint US/UK operation to overthrow Mohammed Mossadeq, Prime Minister of Iran
TSS: Technical Services Staff
WASHTUB: Operation to plant Soviet arms in Nicaragua
Countries
AE: Soviet Union
AM: Cuba (1960s)
AV: Uruguay
BE: Poland
BI: Argentina
CK: Soviet Union
DI: Czechoslovakia
DM: Yugoslavia
DN: South Korea
DU: Peru
EC: Ecuador
ES: Guatemala
GT: Soviet Union
HA: Indonesia (1958)
IA: Angola
LI: Mexico
MH: Worldwide operation
MK: Projects sponsored by the CIA’s Technical Services Division (1950s/1960s)
OD: Other US Government Departments (1960s)
PB: Guatemala (1954)
SM: United Kingdom
TP: Iran (1953)
TU: South Vietnam
WI: Democratic Republic of the Congo (1960s)
ZR: Normally prefixes the cryptonym for an intelligence intercept program. E.g. ZR/RIFLE, for a Castro assassination plot which was buried. (1960s)
“Find a place inside where there’s joy, and the joy will burn out the pain.”
Joseph Campbell
Asimov’s Three Laws of Robotics
First law: A robot may not, through its actions or inactions, allow a human to come to harm.
Second law: A robot must obey any order given to it, unless in contradiction of the First Law.
Third law: A robot must protect its own existence, unless in contradiction of the First or Second Law.
Barnum’s Law — You’ll never go broke underestimating the intelligence of the American public.
Named for P. T. Barnum, close to H. L. Mencken quotation.
Benford’s Law of Controversy — Passion is inversely proportional to the amount of real information available.
Bernard’s Law – When the people own the money, they control the government. When the government owns the money, it controls the people.
Coined by Bernard von NotHaus, monetary architect of the Liberty Dollar.
Brooks’s Law — Adding manpower to a late software project makes it later.
Named after Fred Brooks — author of the well known tome on project management, The Mythical Man-Month.
Callahan’s Law — Shared pain is lessened; shared joy, increased — thus do we refute entropy.
Coined by Mike Callahan in Spider Robinson’s Callahan’s Series.
Clarke’s Three Laws. Formulated by Arthur C. Clarke.
o First law: When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.
o Second law: The only way of discovering the limits of the possible is to venture a little ways past them into the impossible.
o Third law: Any sufficiently advanced technology is indistinguishable from magic.
Dilbert Principle — The most ineffective workers are systematically moved to the place where they can do the least damage: management.
Coined by Scott Adams, author of the comic strip Dilbert.
Duverger’s Law — Winner-take-all electoral systems tend to create a two party system, while proportional representation tends to create a multiple party system.
Named after Maurice Duverger.
Finagle’s Law — Anything that can go wrong, will — at the worst possible moment.
Fudd’s First Law of Opposition — If you push something hard enough, it will fall over.
Posited by the Firesign Theatre in “I Think We’re All Bozos on This Bus (1971)”.
Goodhart’s Law — Once an indicator or other surrogate measure is made a target for the purpose of policy, then it will lose the information content that would qualify it to play such a role.
Coined by economist Charles Goodhart.
Gresham’s Law — Bad money drives good money out of circulation.
Coined in 1858 by British economist Henry Dunning Macleod, and named for Sir Thomas Gresham (1519–1579). Earlier stated by others, including Nicolaus Copernicus.
Hanlon’s Razor — Never attribute to malice that which can be adequately explained by stupidity.
Named after Robert J. Hanlon, although there is some debate.
Harshaw’s Law — Daughters can use up ten percent more than a man can make in any normal occupation, regardless of the amount.
Coined by Jubal Harshaw in Robert A. Heinlein’s Stranger in a Strange Land.
Herblock’s Law – If you like it, they will stop making it.
Hotelling’s Law — Under some conditions, it is rational for competitors to make their products as nearly identical as possible. Named after Harold Hotelling.
Hutber’s Law — Improvement means deterioration.
Coined by financial journalist Patrick Hutber.
Kerckhoffs’ Principle — In cryptography, a system should be secure even if everything about the system, except for a small piece of information — the key — is public knowledge.
Stated by Auguste Kerckhoffs in the 19th century.
Keynes’s Law — Demand creates its own supply.
Attributed to economist John Maynard Keynes, and contrasted to Say’s law.
Kuta’s Revelation — All forms of religion are based on faith in faith itself as a self-administered psychological placebo.
From the Selfbook (2007).
Ko?akowski’s Law — For any given doctrine that one wants to believe, there is never a shortage of arguments by which to support it.
Polish philosopher Leszek Ko?akowski
Linus’s Law — Given enough eyeballs, all bugs are shallow.
Named for Linus Torvalds, initiator of the kernel of the GNU/Linux operating system.
Littlewood’s Law — Individuals can expect miracles to happen to them at the rate of about one per month.
Coined by Professor John Edensor Littlewood.
Locard’s Exchange Principle — With contact between two items, there will be an exchange
Premise of forensics named after Edmond Locard
Metcalfe’s Law — In network theory, the value of a system grows as approximately the square of the number of users of the system.
Framed by Robert Metcalfe.
Moore’s Law — The complexity of an integrated circuit will double in about 24 months.
Stated in 1965, though not as a law, by Gordon E. Moore, later a co-founder of Intel.
Morton’s Fork — A person who lives in luxury and has clearly spent a lot of money must obviously have sufficient income to pay as tax. Alternatively, a person who lives frugally and shows no sign of being wealthy must have substantial savings and can therefore afford to pay it as tax.
Named after John Morton, tax collector for King Henry VII of England.
Murphy’s Law — If anything can go wrong, it will. Alternately, If it can happen, it will happen.
Ascribed to Major Edward A. Murphy, Jr.
Murphy’s Law (alternate) — If there are two ways to do something, and one of them will result in a disaster, an untrained individual will invariably choose the wrong way.
Also ascribed to Major Edward A. Murphy, Jr.
Ockham’s Razor — Explanations should never multiply assumptions without necessity. When two explanations are offered for a phenomenon, the simplest full explanation is preferable.
Named after William of Ockham. Also known as Occam’s Razor: Entia non sunt multiplicanda praeter necessitatem.
Orgel’s Rules. Formulated by evolutionary biologist Leslie Orgel.
o First rule: Whenever a spontaneous process is too slow or too inefficient a protein will evolve to speed it up or make it more efficient.
o Second rule: Evolution is cleverer than you are.
Pareto Principle — For many phenomena, 80% of consequences stem from 20% of the causes.
Named after Italian economist Vilfredo Pareto, but framed by management thinker Joseph M. Juran.
Parkinson’s Law — Work expands so as to fill the time available for its completion.
Coined by C. Northcote Parkinson.
Technician’s Corollary — No matter how big the data storage medium, it will soon be filled.
Peter Principle — In a hierarchy, every employee tends to rise to his level of incompetence.
Coined by Laurence J. Peter.
Pittendreigh’s Law of Planetary Motion — The perception of time passing more quickly has nothing to do with the fact of my own aging process. It’s the fault of the Solar System! The Earth is simply moving around the sun faster every year.
Putt’s Law — Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand.
Coined by Archibald Putt.
Reed’s Law — The utility of large networks, particularly social networks, scales exponentially with the size of the network. Named after David P. Reed.
Reilly’s Law — People generally patronize the largest mall in the area.
Rock’s Law — The cost of a semiconductor chip fabrication plant doubles every four years.
Named after Arthur Rock.
Say’s Law — Demand cannot exist without supply.
Often stated as Supply creates its own demand. Attributed to economist Jean-Baptiste Say and contrasted to Keynes’s Law.
Stigler’s Law of Eponymy — No scientific discovery, not even Stigler’s law, is named after its original discoverer.
Strathmann’s Law of Program Management – Nothing is so easy as the job you imagine someone else doing.
Sturgeon’s Law — Nothing is always absolutely so.
Derived from a quote by science fiction author Theodore Sturgeon.
Wirth’s law — Software gets slower faster than hardware gets faster.
Zipf’s Law — For many different kinds of things, their frequency is observed to be approximately inversely proportional to their rank order.
Named after George Kingsley Zipf.
We have only to follow the hero’s path, and where we had thought to find an abomination, we shall find a god.
And where we had thought to slay another, we shall slay ourselves.
Where we had thought to travel outward, we will come to the center of our own existence.
And where we had thought to be done, we will be with all the world.
Joseph Campbell
The Power of Myth
One who conquers himself is greater than another who conquers a thousand times a thousand on the battlefield.
The Buddha
1. Newton’s First Law of Motion
Bodies at rest, stay at rest. Bodies at motion, stay at motion.
(Substance of advice) x (velocity at which it is given) = impact of advice
What is the direction of your advice? Are you an Accelerator or Impactor?
2. Moore’s Law
The number of transistors on an integrated circuit for minimum component cost doubles every 24 months.
3. Metcalfe’s Law
The value of a telecommunications network is proportional to the square of the number of users of the system.
4. Gilder’s Law
The best business models waste the era’s cheapest resources in order to conserve the era’s most expensive resources.
5. Ogilvy’s Law
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
6. Laffer Curve
Cut taxes at the margin, on income and capital, and you’ll get more tax revenue, not less.
7. Murphy’s Law
Things will go wrong in any given situation, if you give them a chance.
8. Wriston’s Law
Capital (meaning both money and ideas), when freed to travel at the speed of light, will go where it is wanted and stay where it is well-treated.
9. Ockham’s Razor
All things being equal, the simplest solution tends to be the best one (entia non sunt multiplicanda praeter necessitatem).
10. Ricardo’s Law
The natural price of labor is that price which is necessary to enable the laborers to subsist and to perpetuate their race, without either increase or diminution.
See also: http://www.forbes.com/columnists/columnists/2005/04/19/cz_rk_0419karlgaard.html