Across the World with the Singapore Girl

Singapore Airlines (SIA) has unveiled its “Across the World” campaign by creative agency TBWA Singapore. MEC is the media agency for the campaign. The iconic Singapore Girl is the protagonist of the TVC, interacting with people in four cities seamlessly flowing into each other. What appears to be a one-take shot is a product of location shoots in China, France, India and the United States, showing the diversity of SIA’s destinations.

“Contrary to popular belief, the Singapore Girl was never excluded from Singapore Airlines’ ads as we recognize the strong emotional connection our customers had with our brand as a result of the iconic image of the Singapore Girl,” said SIA. “Our new campaign showcases the Singapore Girl’s Asian hospitality and world-class service standards while bringing the romance of travel to life. By having the Singapore Girl front our latest campaign, we hope to remind our customers and the public of these attributes that sets us apart from other carriers – excellent onboard service that can only be provided by SIA.”

LHZB Interview with Chen Show Mao

The following is a translation of the report on Lianhe Zaobao on 3 April 2011. The first part is a translation from Lianhe Zaobao reporter, Yew Lun Tian’s Facebook page. The report is an exclusive interview the Chinese paper had with Workers’ Party potential candidate, Mr Chen Show Mao.

In the middle of last month, when news first broke in the media about corporate lawyer Chen Show Mao’s emergence as a possible Workers’ Party candidate in the coming elections, he swiftly became the focus of intense local media attention and was widely spoken about as Workers’ Party’s “trump card”.

In an exclusive interview with Lianhe Zaobao two days ago, he shed his secretive low-profile and broke his silence for the first time. Unused to media scrutiny, he displayed a certain degree of nervousness, but given his highly effective bi-lingual skills, he was able to articulate fluently and clearly his ideas in Chinese throughout the two hour interview. Breaking his silence for the first time, he spoke about his decision to come home, the reasons for joining opposition politics and also his decision to join the Workers’ Party.
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Singaporeans anxious over high home prices

Some city state residents blame influx of foreigners
Reuters Mar 30, 2011

Wendy Cheng has been trying to buy a home for over two years but without success.

Cheng and her American teacher husband cannot afford property on the open market where a government-built apartment can fetch as much as S$700,000 (HK$4.3 million), and they have been unsuccessful in balloting for flats available from the state at a lower price.

At her last attempt to buy an apartment directly from Singapore’s Housing Development Board (HDB), she was given a queue number of 1,983 for the 200 flats offered, which meant she could get one only if 1,783 of the people before her dropped out.

“It’s like trying to win the lottery,” she said of her efforts to buy her own place, a predicament shared by an increasing number of young Singaporeans who feel they can no longer afford homes, unlike their parents’ generation.

With general elections likely to be called soon, soaring property prices in Singapore pose not just an economic risk but a political issue that could erode support for Prime Minister Lee Hsien Loong’s ruling People’s Action Party.

Singapore private home prices rose 17.6 per cent last year despite government attempts to cool the market in February and August. Resale prices of HDB apartments that house more than 80 per cent of the population gained 14 per cent.

The city state’s median household income rose a much smaller 3.1 per cent, or 0.3 per cent after adjusting for inflation, to S$5,000 a month last year. Singapore, Asia’s second-largest financial centre after Hong Kong, has one of the world’s highest rate of home ownership at 87 per cent, thanks to a home-building programme to provide cheap housing for its citizens that began in the late 1960s.

But the HDB is building fewer flats and charging more for them. Prices of both resale HDB apartments and private property have also soared due to an influx of foreigners in recent years.

“The high property prices, especially for private homes, is a festering source of disappointment, unhappiness and perhaps anger among voters,” said Eugene Tan, a law lecturer at Singapore Management University. “Parents are also concerned with how their children are going to afford comparable homes in the future. The angst and anxieties are made worse by the view that foreigners are pushing up property prices.”

Foreigners now make up 36 per cent of Singapore’s population of 5.1 million, up from around 20 per cent of 4 million people a decade earlier, after the government made it easier for foreigners to work in the country.

Besides the large foreign influx, many Singaporeans also blame higher property prices on the sharp drop in HDB construction after the government agency moved to a build-to-order policy several years ago.

Singapore’s lively internet community, more critical of the government than the city state’s newspapers, note the sharp rise in immigration coincided with a drop in new dwelling homes built by the HDB.

According to HDB data, the government agency completed an average of 3,600 apartments a year between 2006 and 2008 compared with more than 11,000 flats per annum in 2001 to 2005.

“Our pay hasn’t doubled but the prices of flats have more than doubled, even for new HDB flats,” said Cheng is a 32- year-old former teacher who switched to part-time work after she had a baby last year. Her family is living with her parents.

Kelvin Tay, chief investment strategist for Singapore at UBS’ private bank, said property prices were supported by low interest rates and the market could correct sharply if borrowing costs rose to more normal levels of around 3.5 per cent.

The city state’s banks at present pay less than 0.2 per cent annual interest on deposits, while homebuyers can get housing loans for as little as 0.8 per cent per annum for the first year and about 1.5 per cent thereafter. Inflation, meanwhile, is running at 5 per cent.

The low mortgage rates have made prices affordable.

For example, after paying a minimum downpayment of 20 per cent for a S$1 million apartment in the suburbs, the going price for many newly launched flats, a person can borrow S$800,000 over 30 years and pay around S$2,500 a month, assuming a housing loan rate of 1 per cent per annum.

The monthly payments soar to around S$3,600 a month if the rate rises to 3.5 per cent per annum, according to an interest rate table provided by propertyguru.com.sg, a popular internet housing site.

The government is aware Singaporeans are concerned about high home prices, and has stepped up construction of HDB apartments and increased subsidies for first-time homebuyers in the lower-income groups.

It also introduced tough new measures on January 13 that included tougher borrowing limits and a hefty stamp duty of 16 per cent of the selling price for those who buy and sell within 12 months, aiming to clamp down on speculators. New private homes sales remained high at 1,101 flats in February compared with 1,209 in January.

Omertà

Omertà is a popular attitude and code of honor, common in areas of southern Italy, such as Sicily, Apulia, Calabria, and Campania, where criminal organizations like the Mafia, ‘Ndrangheta, Sacra Corona Unita, and Camorra are strong. A common definition is the “code of silence”.

Omertà implies “the categorical prohibition of cooperation with state authorities or reliance on its services, even when one has been victim of a crime.” Even if somebody is convicted for a crime he has not committed, he is supposed to serve the sentence without giving the police any information about the real criminal, even if that criminal has nothing to do with the Mafia himself.

Within Mafia culture, breaking omertà is punishable by death.

Omertà is an extreme form of loyalty and solidarity in the face of authority. One of its absolute tenets is that it is deeply demeaning and shameful to betray even one’s deadliest enemy to the authorities. Observers of the mafia debate whether omertà should best be understood as an expression of social consensus surrounding the mafia or whether it is instead a pragmatic response based primarily on fear. The point is succinctly made in a popular Sicilian proverb “Cu è surdu, orbu e taci, campa cent’anni ‘mpaci” (“He who is deaf, blind, and silent will live a hundred years in peace”).

IHT and NYT Interview Lee Kuan Yew

The following is the transcript of the interview Seth Mydans had with Minister Mentor Lee Kuan Yew, for the New York Times and the International Herald Tribune. The interview was held on 1 September 2010.

Mr Lee: “Thank you. When you are coming to 87, you are not very happy..”

Q: “Not. Well you should be glad that you’ve gotten way past where most of us will get.”

Mr Lee: “That is my trouble. So, when is the last leaf falling?”

Q: “Do you feel like that, do you feel like the leaves are coming off?”

Mr Lee: “Well, yes. I mean I can feel the gradual decline of energy and vitality and I mean generally every year when you know you are not on the same level as last year. But that is life.”

Q: “My mother used to say never get old.”

Mr Lee: “Well, there you will try never to think yourself old. I mean I keep fit, I swim, I cycle.”

Q: “And yoga, is that right? Meditation?”

Mr Lee: “Yes.”

Q: “Tell me about meditation?”
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