Singapore Girl

ST, 11 Feb
Original Singapore Girl defends the kebaya
SIA girls are globally recognised, says ex-stewardess who was model for uniform

By Nur Dianah Suhaimi

WHEN former Singapore Airlines stewardess See Biew Wah was sent to Paris in 1972, she had no idea that she would be shaping history.

Tasked to be the model for a new cabin crew uniform, Madam See became the mannequin on which French haute couturer Pierre Balmain perfected the cut and look of SIA’s famous sarong kebaya.

Now, 62 years old and a housewife, Madam See has joined the chorus of voices defending the SIA girl. She wrote in to The Sunday Times to say that the iconic uniform has always been the source of her strength and pride.

She was responding to last week’s column, Of Singapore Girls And White Men, which, among other things, made the point that the Singapore Girl deserves to be heard.

Since the national carrier announced last month that it would tender out its advertising account for the first time in 35 years, there has been public debate on whether the Singapore Girl should stay or go.

‘As one of the original Singapore Girls, I feel I have earned the right to speak up on behalf of her,’ said Madam See.

Twenty other readers wrote in sharing the same view.

Said Madam See: ‘The first time we wore the kebaya in Europe, several pedestrians walked into lamp posts because they were so engrossed. It’s a beautiful uniform which brings instant recognition.’

Because Europeans tend to be bigger than their Asian counterparts, SIA was asked to send a stewardess to Paris to model for Balmain. So for a week, Madam See posed for him.

Said Madam See: ‘He was extremely particular. If he didn’t like something, he’d just rip it off.’

Madam See has long given up her kebaya when she left SIA in 1980. But she claims she now has an ‘invisible uniform’ which has kept her strong and confident. ‘Once a Singapore Girl, always a Singapore Girl,’ she said.

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